It seems everyday I read the news, there’s a shortage of fresh water.¬† In areas where salt-water desalination is used, fresh water is truly expensive. In particularly drought stricken states like California and Nevada, they impose strict limits as to how you can use water, even though the “Hollywood elite” doesn’t follow these rules, and simply pay the fines or pay for water tanker trucks to get around rules implemented for us common serfs who can’t wash their cars in the driveway, have a grass lawn or let their kids play in the sprinklers. The “comedian” Amy Poehler in 2016 used a staggering 170,000+ gallons at only one of her residences in 60 days. The ultra-liberal¬†entertainment mogul David Geffen was claimed to have been charged more than $30,000 for consuming 1.6 million gallons!!! In areas like Houston, a tremendous amount of the flooding occurred due to pumping out too much fresh under-ground water and the land actually sinking. So you’d assume anything that would provide a noticeable drop water consumption would be fairly high on the short list of civic improvement items.

While touring the show I ran into a company from Australia and UK that may be able to do just that … Xeros.

A standard washing machine can use more than 40 gallons for a single load … how about a machine that only uses a gallon or so and far less detergent to achieve better results?¬† Additionally, imagine how much water is used for the laundry in hotels/hospitals? Think of Vegas hotels with hundreds of thousands of sheets and towels being washed everyday.

Their tech involves a seemingly simple solution, but in reality, is a technical marvel. It involves using a white polymer bead slightly larger than a BB. These beads do far more than just remove stains … you can operate with temperatures far cooler (less electricity/gas) and it’s far less damaging. So much so that firehouses using it report their Nomex fire suits don’t wear out as fast … about doubling it’s life. Last time I checked a fire-proof suit isn’t cheap and the cost of those suits come out of the public coffers.

The beads you see in the above picture last indefinably. Even if you had to replace them through normal usage, I’m told it’s about fifteen bucks.

And oh yeah, … it filters the waste water so your that the city has less cleaning chemicals to remove from the waste water. If you live in a rural area that means less chemicals that will eventually filter down into your well water.

Fantastic idea, and such a common sense improvement on a basic necessity of modern life … so of course the big washing machine companies like LG/Samsung/Whirlpool would jump on it in a heartbeat? However in face-to-face discussions with those folks, they claimed they’d never heard of it. Initially I assumed they didn’t want any part of such a superior system they didn’t invent, but I quickly realized they had no idea what I was talking about. The folks at Samsung basically stuck their nose in the air and told me if it really worked, they would have been using it.

Amazing that at the largest tech show the world has ever known, some of the largest companies on the planet could be so blind to game changing technology that literally was within walking distance. Everything about the Xeros technology was win-win-win-win-win … less water, less chemicals, less energy, better cleaning and cleaner waste water. I’m hoping after that my discussion with them about Xeros they sent a few spies to see what CES is about … the only place in the world where you can see the future. I’m hoping they brought their glasses …

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