One of the must see areas at CES each year is the “high end” area at the Venetian. This is where the audio purists and audiophiles converge to pay homage to the most extravagant offerings from the most sophisticated and accomplished vendors.
As you stroll down the football field length halls of suites on five floors, you can enter each to listen/touch what they have brought to impress. Understanding that people will fork over hundreds of thousands of dollars based on what one speaker will sound like compared to another, would lead you to believe that the choice of music for that all important first impression is immeasurably important.
I have actually seen manufacturers get a direct digital copy from the original tapes of Peggy Lee, the Doors and even the Beatles. Since a tape degrades and deteriorates with each and every playing, you can see just how important really good samples of music are for making a sale. Each of these tapes (such as with the Beatles) could literally be valued at hundreds of millions of dollars. So extreme importance is placed on the “right sound”.
With this in mind, one of the first demo rooms we encountered was a Chinese company selling speakers whose value was only slightly less than a small vacation home. (With Chinese speakers companies there are only two actual types of speakers produced … the very, very high end and the very,very generic.) After finding a seat, the rep fired up the monster Class “A” amplifier (tubes, not transistors). I was admiring the the probably $500 a foot speaker cables when he inserted the all important first SACD (eg. super audio compact disc).
What happened next probably will cost me about $1000.00 to repair.
Instead of an ear-popping delight, I was besieged with the “voice” of what had to be the grand prize winner of a Yoko Ono karaoke contest.
It was so bad that I didn’t even ask the name if the singer. I didn’t want to pollute my mind with that thought. So as avoid being looked as rude, (since the inventor was standing directly behind me) I had to sit there in agony for an excruciating two minutes. The gnashing of my teeth surely wore away some of the finest work my dentist has ever done.